Similarweb é uma plataforma líder de web analytics que fornece dados aprofundados de tráfego e engajamento para milhões de websites. O Similarweb oferece insights sobre visitas a websites, fontes de tráfego, comportamento da audiência e benchmarks competitivos.
Com o Similarweb no Zoen, seus agentes podem:
- Analisar tráfego de websites: Recuperar métricas-chave como visitas mensais, duração média, bounce rates e principais países.
- Entender o engajamento da audiência: Obter insights sobre como os usuários interagem com websites, incluindo páginas por visita e duração de engajamento.
- Acompanhar rankings e desempenho: Acessar ranks globais, por país e por categoria para comparar sites com concorrentes.
- Descobrir fontes de tráfego: Detalhar o tráfego por canais como direct, search, social, referrals e mais.
Use a integração Similarweb do Zoen para automatizar o monitoramento de concorrentes, acompanhar o desempenho do seu site ou expor pesquisa de mercado acionável — tudo integrado diretamente aos seus fluxos de trabalho e automações. Capacite seus agentes a acessar e utilizar dados confiáveis de web analytics de forma fácil e programática.
Access comprehensive website analytics including traffic estimates, engagement metrics, rankings, and traffic sources using the Similarweb API.
Get comprehensive website analytics including traffic, rankings, engagement, and traffic sources
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
| Parameter | Type | Description |
|---|
siteName | string | Website name |
description | string | Website description |
globalRank | number | Global traffic rank |
countryRank | number | Country traffic rank |
categoryRank | number | Category traffic rank |
category | string | Website category |
monthlyVisits | number | Estimated monthly visits |
engagementVisitDuration | number | Average visit duration in seconds |
engagementPagesPerVisit | number | Average pages per visit |
engagementBounceRate | number | Bounce rate (0-1) |
topCountries | array | Top countries by traffic share |
↳ country | string | Country code |
↳ share | number | Traffic share (0-1) |
trafficSources | json | Traffic source breakdown |
↳ direct | number | Direct traffic share |
↳ referrals | number | Referral traffic share |
↳ search | number | Search traffic share |
↳ social | number | Social traffic share |
↳ mail | number | Email traffic share |
↳ paidReferrals | number | Paid referral traffic share |
Get total website visits over time (desktop and mobile combined)
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
country | string | Yes | 2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data |
granularity | string | Yes | Data granularity: daily, weekly, or monthly |
startDate | string | No | Start date in YYYY-MM format (e.g., "2024-01") |
endDate | string | No | End date in YYYY-MM format (e.g., "2024-12") |
mainDomainOnly | boolean | No | Exclude subdomains from results |
| Parameter | Type | Description |
|---|
domain | string | Analyzed domain |
country | string | Country filter applied |
granularity | string | Data granularity |
lastUpdated | string | Data last updated timestamp |
visits | array | Visit data over time |
↳ date | string | Date (YYYY-MM-DD) |
↳ visits | number | Number of visits |
Get website bounce rate over time (desktop and mobile combined)
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
country | string | Yes | 2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data |
granularity | string | Yes | Data granularity: daily, weekly, or monthly |
startDate | string | No | Start date in YYYY-MM format (e.g., "2024-01") |
endDate | string | No | End date in YYYY-MM format (e.g., "2024-12") |
mainDomainOnly | boolean | No | Exclude subdomains from results |
| Parameter | Type | Description |
|---|
domain | string | Analyzed domain |
country | string | Country filter applied |
granularity | string | Data granularity |
lastUpdated | string | Data last updated timestamp |
bounceRate | array | Bounce rate data over time |
↳ date | string | Date (YYYY-MM-DD) |
↳ bounceRate | number | Bounce rate (0-1) |
Get average pages per visit over time (desktop and mobile combined)
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
country | string | Yes | 2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data |
granularity | string | Yes | Data granularity: daily, weekly, or monthly |
startDate | string | No | Start date in YYYY-MM format (e.g., "2024-01") |
endDate | string | No | End date in YYYY-MM format (e.g., "2024-12") |
mainDomainOnly | boolean | No | Exclude subdomains from results |
| Parameter | Type | Description |
|---|
domain | string | Analyzed domain |
country | string | Country filter applied |
granularity | string | Data granularity |
lastUpdated | string | Data last updated timestamp |
pagesPerVisit | array | Pages per visit data over time |
↳ date | string | Date (YYYY-MM-DD) |
↳ pagesPerVisit | number | Average pages per visit |
Get average desktop visit duration over time (in seconds)
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
country | string | Yes | 2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data |
granularity | string | Yes | Data granularity: daily, weekly, or monthly |
startDate | string | No | Start date in YYYY-MM format (e.g., "2024-01") |
endDate | string | No | End date in YYYY-MM format (e.g., "2024-12") |
mainDomainOnly | boolean | No | Exclude subdomains from results |
| Parameter | Type | Description |
|---|
domain | string | Analyzed domain |
country | string | Country filter applied |
granularity | string | Data granularity |
lastUpdated | string | Data last updated timestamp |
averageVisitDuration | array | Desktop visit duration data over time |
↳ date | string | Date (YYYY-MM-DD) |
↳ durationSeconds | number | Average visit duration in seconds |
Get total page views over time (desktop and mobile combined)
| Parameter | Type | Required | Description |
|---|
apiKey | string | Yes | SimilarWeb API key |
domain | string | Yes | Website domain to analyze (e.g., "example.com" without www or protocol) |
country | string | Yes | 2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data |
granularity | string | Yes | Data granularity: daily, weekly, or monthly |
startDate | string | No | Start date in YYYY-MM format (e.g., "2024-01") |
endDate | string | No | End date in YYYY-MM format (e.g., "2024-12") |
mainDomainOnly | boolean | No | Exclude subdomains from results |
| Parameter | Type | Description |
|---|
domain | string | Analyzed domain |
country | string | Country filter applied |
granularity | string | Data granularity |
lastUpdated | string | Data last updated timestamp |
pageViews | array | Page view data over time |
↳ date | string | Date (YYYY-MM-DD) |
↳ pageViews | number | Total page views |